Helping businesses make fact-based decisions in managing the day to day.
Ed Hattrup (the "Bald Ginger") is a finance director and small business advisor with over 12 years experience developing annual budgets, implementing financial controls to maximize income, and providing real-time analysis of the health of the business. So often business owners leave financial analysis to tax time, or at the bare minimum, to comply with legal requirements. Ed provides ongoing analysis of the numbers to help growing businesses make fact-based decisions in managing the day-to-day.
Whether you need general bookkeeping or an outsourced CFO, Ed has a strong understanding of the demands and constraints small businesses, startups and growth companies face. Email, text or call to set up a consultation, or use the contact form at the bottom of this page.
904 East Live Oak St.
Austin, TX 78704
Areas of Practice
Provides timely, organized, clear and accurate record keeping as the first step in understanding and improving the business as well as paying back investors and owners.
Challenges pre-existing assumptions to help identify potential cost savings and then implements financial controls to manage labor costs, product costs and cash flow.
Budgeting and forecasting
Collaborates with management to develop a roadmap, including budgets and forecasts, to evaluate and align business operations relative to business projections.
A trusted, unbiased and informed advisor to offer ownership an unbiased evaluation of potential opportunities, new business models and new revenue streams.
Identifies key performance indicators in order to create consumable reporting for business owners and key staff to evaluate the health of the business on a day-to-day basis.
bank and vendor relationships
Helps manage vendor expectations and gets the best banking arrangements for small business administration loans and ongoing banking needs with strong local banking partners.
Use the form below to contact me. Please be as detailed as possible. Include your industry along with any specific requests. You may also email or text me to make an appointment.